Rotosound Music Strings
We are honoured to have Rotosound as our string partner.
Rotosound has been creating, designing and making strings for over fifty years. By helping music icons like Jimi
Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with
the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66
and Roto strings and is justifiably proud to be part of rock history.
Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are
little changed today. More sophisticated machines, designed and built by the late founders son, Jason How, still
produce high quality instrument strings using only the best materials and a great team of people who really love
what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get
maximum consistency, ensuring each one is unrivalled in tone, tuning stability and durability.
James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one
of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state
of the art production methods to produce strings that bring music to life. Jason, following in his father's
footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz
Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date
technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they
leave the factory.
Now sold in more than eighty countries across the globe, Rotosound strings are not only used by some of the greatest
guitarists and bassists, but continue to attract the best of the current and up and coming musicians. For over fifty
years now their strings have changed the sound of rock and have been used on some of the most amazing albums
recorded by some of the best artists in the business including Duff McKagan (Guns n' Roses/Velvet Revolver), Billy
Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden) and Roger Waters (Pink
Floyd). Rotosound are also the choice of strings for many of the world's most contemporary successful bands such as
The 1975, Rival Sons and Florence & The Machine.
Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on
this rich legacy to continue being a major influence for decades to come.