Partners

Rotosound

We are honoured to have Rotosound as our string partner.

Rotosound has been creating, designing and making strings for over fifty years. By helping music icons like Jimi Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings and is justifiably proud to be part of rock history.

Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. More sophisticated machines, designed and built by the late founders son, Jason How, still produce high quality instrument strings using only the best materials and a great team of people who really love what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivalled in tone, tuning stability and durability.

James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state of the art production methods to produce strings that bring music to life. Jason, following in his father’s footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they leave the factory.

Now sold in more than eighty countries across the globe, Rotosound strings are not only used by some of the greatest guitarists and bassists, but continue to attract the best of the current and up and coming musicians. For over fifty years now their strings have changed the sound of rock and have been used on some of the most amazing albums recorded by some of the best artists in the business including Duff McKagan (Guns n’ Roses/Velvet Revolver), Billy Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden) and Roger Waters (Pink Floyd). Rotosound are also the choice of strings for many of the world’s most contemporary successful bands such as The 1975, Rival Sons and Florence & The Machine.

Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on this rich legacy to continue being a major influence for decades to come.

www.rotosound.com

Scottish Music Centre

Championing Scotland’s Music – Past, Present and Future

We are delighted to be working with The Scottish Music Centre to make guitar playing accessible to all young people in Scotland.

The Scottish Music Centre is at the heart of the national music industry in all its forms. From preserving our musical heritage with the ever-expanding archive, to representing contemporary composers and musicians, the SMC stands at the forefront.

Our aim is to champion the wealth of talent that abounds in Scotland’s musical community by actively promoting music locally, nationally and internationally.

As well as this, the SMC performs an array of essential services such as:

– Sheet music: Our online shop is the first port of call and a one-stop shop for anyone who wants to use Scottish music in performance, say in an orchestra, choir, film or TV programme.

– Membership: Helping composers and singer songwriters be heard among the crowd.

– Youth Projects: Discovering and nurturing new talent through our Music+, Hit The Road and IGNITE programmes.

www.scottishmusiccentre.com

The Max

We are delighted to be collaborating with The Max and will have a number of exciting announcements in the coming months.

The MAX Radio DAB and online a refreshing and vibrant new commercial Radio platform in Scotland. A mix of Music, Sport and Conversation with a truly Scottish voice – The MAX delivers for its audience and its partners.

Rock legend |Tom Russell has been very supportive of our work at 12 Guitars. If you like your Rock, tune in to Tom’s show on the Max.